Import Music, Video and Movie to iTunes Library on Mac

Outline: People would like to play home videos, movies and songs with iTunes, because iTunes has become one of the biggest resources when it comes to finding new media and set your own music or video library among others. Read this guide to learn how to import media files to iTunes on Mac.

Music, videos, movies and TV shows that are purchased through the iTunes store are perfectly legal to share and sync with your personal iOS devices. iTunes helps you add digital audio and video files on your computer directly to your iTunes library. You can add video content in QuickTime or MPEG-4 format to iTunes, such as those ending in MOV, M4V and MP4 file extensions, the below is the iTunes supported and non-supported file formats:

iTunes Supported Video & Audio File

  • Video: MOV, MP4, M4V, H.264 or MPEG-4 encoded
  • Audio: MP3, M4A, AAC
iTunes Non-supported Video File
  • Blu-ray, DVD, ISO, H.265/HEVC, XAVC, MKV, Tivo, FLV, F4V, WMV, MPG, AVI, MPEG-2, 3GP, VOB, MTS, 3G2, 3GPP, TS, TP, TRP, M2TS, DV, MOD, DAT, RM, RMVB, DivX, Xvid, OGV, VRO, MXF, WebM, etc.
P.S. If you have unprotected WMA content, iTunes for Windows can convert these files to one of these formats. 

Part 1: How to Import Video/Music (iTunes Supported) to iTunes on Mac?

Step 1. Open iTunes.

Download the latest iTunes online, install it on your Mac and run it.

Step 2. To add media files to iTunes library

Click "File" on the top menu to follow "Add File to Library" on the iTunes' main interface, and select the music, video or folder that you want to add. Or you can also drag and drop a file or folder to iTunes.

Step 3. Choose the file or folder you want to add.

Browse through your computer to locate the desired contents or folder and then click "Open". Then you media files will automatically download to the iTunes library.

Note: iTunes adds entries to your iTunes library for the selected files and copies the files to your iTunes Music folder (if you selected that option in the "Advanced" pane of iTunes preferences).

However, since iTunes is very picky about what formats it supports, if you find your video or movie files, like Blu-ray, DVD, ISO, H.265/HEVC, XAVC, MKV, VOB, AVI, MPG, Tivo, WMV, Flash etc. can’t be directly synced to iTunes, it is necessary to convert movies and videos to iTunes compatible videos at first. Be certain that you own the rights to the movie, or you have permission from the copyright owner, before copying and converting it to another format.

Part 2: How-to Import Video (iTunes Unsupported) to iTunes on Mac?

Wondering how to convert your videos and movies to iTunes? Let Pavtube iMedia Converter for Mac help you out! With this easy-to-use program, you can rapidly convert your Blu-ray, DVD, ISO/IFO, MKV, H.265/HEVC, H.264, MPEG-4, MKV, XAVC, MKV,  AVI, FLV, WMV, MPG, Tivo, etc. movies and videos to iTunes compatible formats, whatever it's MOV, MP4 or M4V. Then import them to your iTunes Library on Mac.

What's more, if you want to play these movies and videos on your iPad (iPad Air 2, iPad Air, iPad Mini 3/2, iPad 4/3, etc.), iPhone (iPhone 6, iPhone 6 Plus, iPhone 5S, etc.), iPod, Apple TV 3, you can directly select the device model as the output format. No manual video settings are required. The equivalent Windows version is Pavtube Video Converter Ultimate. This article shares with you how to convert video to iTunes video format using Pavtube iMedia Converter for Mac so that you can play them on iPad, iPod, iPhone, Apple TV. Let's take a look at how it performs:

Download the latest version of Mac Video to iTunes Converter, install and run it on your Mac (including Mac OS X 10.0 Yosemite, 10.9 Mavericks, 10.8 Mountain Lion, 10.7 Lion, 10.6 Snow Leopard, 10.5 Leopard).


Step 1. Add video or movie files to the Mac Video to iTunes converter program

There are 2 ways to add a video file: 1 - drag & drop video file to the Mac Video to iTunes converter program. 2 - Click the "Load files" button or "Add video" button to add source video or movie files.

For Blu-ray or DVD user, insert Blu-ray or DVD into disc drive and load into this app by clicking "Load file(s)" button.

Step 2. Select iTunes compatible format

To make your movies or videos be accessible to iTunes, MOV, M4V or MP4 is highly recommended, click "Format" -> "Common Video" or "HD Video", choose a output format.

If you are about to play your movies and videos on iPad, iPhone, iPod, Apple TV etc., just select the output format according to the device name. The converted media files will be added to iTunes automatically. Final Cut Pro,  iMovie and iDVD presets are supplied, too.

Step 3: Set profile presets.

If necessary, you are allowed to adjust profile parameters in "Settings". Presets like video size, bitrate, frame rate, audio sample rate, channels can be customized to achieve a better video enjoyment.

Both AAC and AC3 5.1 audios would be saved in output Apple TV M4V video so you could enjoy videos in iTunes, iPad, iPhone and Apple TV without trouble.

Step 4. Start Video to iTunes conversion on Mac

This Video to iTunes converter for Mac will convert any movie and video files to iTunes or iPad, iPhone, Apple TV rapidly on Mac, preserving 100% original quality. When finished, the output file is ready for being imported to iTunes for syncing or playing.

Part 3: Video to iTunes FAQ

1. Can't add iTunes compatible video files like MP4, MOV, or M4V to iTunes.?
I. Make sure that you have QuickTime installed on your computer.

II. Your video codec should be iTunes compatible (H.264 or MPEG-4). Just use the Video Converter Ultimate to set your video codec by clicking the "Settings" button on the lower right of the interface.

III. Close QuickTime player or restart iTunes to have a try.

2. I have imported video to iTunes without error, but the imported video can't be found in iTunes (iTunes 11).

You can search your iTunes library to find your movie. Also your video may be in the "Home Videos" folder, just click the button on the top menu to check it.

3. Can't copy or play iTunes purchased movies on other devices like an Android tablet or phone?

iTunes movies are DRM protected. It can only be played on Apple devices. To play on other non-Apple devices, you need to remove DRM protection. You can take the Pavtube ChewTune to help you.

Just import the iTunes video into the app, and then select your device (such as a Amazon Kindle Fire HD) as output format with presets, and then convert it. Then the converted video will be played on your Kindle.

This is a full guide: Remove DRM and 1:1 Record and Convert iTunes to MP4, MOV, MKV, AVI, FLV, SWF

4. Movies can be played in QuickTime but can't be added to iTunes?

Just close your QuickTime player, and then drag and drop your video to iTunes again.

That's all! Thanks for reading.

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